Mooncake marketing

Sienna Parulis-Cook writes for The Atlantic about Chinese mooncakes, traditional sweets eaten during the Mid-Autumn Festival.

To quote:

"Older people often complain that children do not appreciate mooncakes the way they used to, but the mooncake companies are finding ways to solve this problem, too. This year marked the introduction of Barbie mooncakes in Shanghai, where the $57 deluxe box comes with a Barbie doll. Mooncakes may also come bearing images of cartoon characters like Snoopy or Hello Kitty..."

It is a timely piece. And though I am partial to lotus seed paste-filled mooncakes from Eastern Bakery on Grant Avenue in San Francisco, I think it would be a total trip to spy Snoopy- and Hello Kitty-themed mooncakes in the stores.