"Plenty"

"For me, every food can be special. I always think you can add beauty and luxury to a dish by adding lots of herbs to it.

"I think a huge platter always looks better than a small plate, so to make my guests welcome and feel special I put many beautiful platters with food, as I do in my shops, so it's quite a lot around, a lot to choose from.

"Once you've done that, you can make the simplest things in the world, and still everyone thinks you've gone to the longest of efforts, but actually it's as simple as that."

Yotam Ottolenghi, author of "Plenty: Vibrant Vegetable Recipes from London's Ottolenghi," on NPR's Weekend Edition Sunday